People found numerous ways to prevent people from sharing their works.
Sue companies for trillions.
Sue small users for millions.
Lock the stuff down so much that even your customers can’t use it.
Now mannheim discovered another creative attempt, from Universal Music:
Make your product bad enough, so pirates will find something better to share.
In this case, it was audiophile music with purposefully added distortion. Who would pirate it? Nobody. It’s so simple and effective that it makes me think how came nobody thought about it before?
Actually they killed 2 birds with one stone. It is assumed that different shops received tracks distorted in different ways, which can act as a watermark, so if they fail and somebody will be too lazy to find a better copy, they can track it more easily.
Way to go.